Era Istrefi is an Albanian Kosovar singer-songwriter. She rose to fame after releasing her debut single "Mani për money" in 2013, which gained a positive feedback and attention from the public. Her following songs "A po don" and "E dehun", gained the same success. In June 2014, she won three Videofest awards for her music videos, including "Best New Artist" for her work in 2013.
In 2015 Era gained success with her song "Njo si ti" with over a million views on YouTube in a week. Her first duo featuring well-known Kosovo rapper Ledri Vula, "Shumë pis", shortly became a summer hit.